News

ALE-8-ONE HEADS WEST DOUBLING KENTUCKY DSD (DIRECT SERVICE DELIVERY) AREA

Ale-8-One Bottling Co. (aka “A Late One”), maker of the hand-crafted, ginger-based soft drink unique to Kentucky, announced today that the company is expanding its direct service delivery (DSD) territory in Kentucky to include the triangle from Elizabethtown to Bowling Green to Owensboro. This expansion nearly doubles Ale-8’s DSD footprint, and will result in the Company adding more trucks to its fleet and employing additional salespeople and merchandisers to its team, which currently includes over 100 employees. (SEE MAP)

“Consumers will see greater availability and a wider variety of packaging options in glass bottles, cans and plastic for both Regular and Diet Ale-8. Convenience stores, restaurants and bars will now have the opportunity to carry Ale-8 on their fountains,” said Steve Bale, Sales Manager for Ale-8-One.

This announcement comes just weeks after Ale-8 gained entrance onto the national stage through 630 Cracker Barrel Old Country Stores across 42 states. Ale-8 is currently sold throughout Kentucky, and parts of Ohio, Indiana, Illinois, Tennessee and West Virginia, through other beverage distributors. “This venture allows Ale-8 to take our own trucks and a full line of products,” Bale continued. “We know that no one else will put as much emphasis on service as we will.”

Retailers including Kroger, Wal-Mart, Dollar General, 5-Star, Meijer and Speedway, have been seeing impressive growth of the ginger and citrus beverage in Central Kentucky and are expanding Ale-8 availability in their stores. That success has created an economic opportunity for the local bottler to add delivery trucks and merchandising in the expanded territory.

Kroger Public Affairs Manager Tim McGurk said, “Ale-8 has a loyal customer following and the Kroger team appreciates this major investment into their product distribution system. Bardstown, Elizabethtown, Owensboro and Bowling Green are all growing markets for Kroger and this increased product availability will be appreciated by our customers.”

Consumer trends are favorable for this regional favorite as demand for both local products and craft sodas surges. “After 113 years, we are doubling our DSD territory because the timing in the market is right, and we are in a position to take advantage,” said Ellen McGeeney, President & COO. “Ale-8 is not only known for our quality products, but we take pride in our reputation for excellent service to our retail customers.”

Preparations for expansion have been in place since September of 2013, when fourth generation owner, Fielding Rogers reached beyond the family for the first time in company history and hired Ellen McGeeney. As this generation’s steward of

the family legacy, Rogers whose background is in finance, saw growth as the path that ensured continued independence for Kentucky’s only soft drink.

Rogers says his motivation and passion for Ale-8 comes from the people: “Our dedicated employees, supportive community and loyal fans are why the company has lasted over 100 years. They have invested meaning in the Ale-8 brand through their memories. Ale-8 really belongs to them.”

Consumers should find Ale-8-One in a variety of packages throughout the expanded territory beginning immediately. Local retailers may contact Steve Bale at 859- 744-3484 to inquire about service.

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About Ale-8-One Ale-8-One soft drink has been bottled in Winchester, KY since 1926 and is the only soft drink invented in Kentucky still in existence. It is a ginger and citrus blend, containing less carbo-nation, and fewer calories than conventional sodas. The company’s founder and inventor G.L. Wainscott was an unconventional man with innovative ideas. After bottling soda and flavored drinks in Winchester, KY for many years, G.L. Wainscott developed the Ale-8-One formula with its unique ginger taste. The product was launched July 13, 1926, and Wainscott sponsored one of the first product naming contests at the Clark County (Kentucky) Fair. “A Late One,” the winning entry, was 1920s slang for the latest thing in soft drinks. To this day, the company continues to be locally owned and family operated by G.L. Wainscott’s great-great-nephew, Fielding Rogers. He still mixes up the closely guarded, family secret, Ale-8 recipe in a locked blending room where Wainscott’s hand-written recipe notes hang on the wall.

For more information about Ale-8-One, please visit the Company’s website
at: http://www.ale8one.com.
Follow Ale-8-One on Instagram at http://instagram.com/ale8one
Ale-8-One’s Facebook Fan Page at http://facebook.com/ale8one
Tiffany Mollenkopf

Public Relations

[email protected]
615-417-1155

ale 8 map 1

Ale-8-One Now Available in 42 States at Cracker Barrel Stores!

Ale-8-One Bottling Co. (aka “A Late One”), maker of the ginger & citrus based soft drink, hand-crafted in Kentucky since 1926, announced today that Cracker Barrel Old Country Store, Inc., headquartered in Lebanon, Tennessee, is making Ale-8’s Original Soft Drink available nationwide. Cracker Barrel was established in 1969 and currently operates specialty, home-style country stores and restaurants throughout 42 states with 630 total retail locations.
Ellen McGeeney, President and COO of Ale-8-One stated, “Cracker Barrel Old Country Stores are unique and genuinely reminiscent of simpler times, making their outlets perfect venues to feature our 90-year-old, family-crafted soft drink. What made this partnership special from the start is our shared passion for bringing friends and family together,” said McGeeney. “We are thrilled to have the opportunity to gain entry into Cracker Barrel Country Stores nationwide, and to begin developing a relationship that introduces Cracker Barrel patrons to the Best of the Bluegrass in our classic green glass bottles.”
Formulated in Winchester, KY by a beverage innovator named George Lee Wainscott, Ale-8 hit the market in 1926, and is the only soft drink invented in the Bluegrass still in existence. Amidst an ultimately unsuccessful lawsuit by Coca-Cola to stop distribution of his popular Roxa-Kola, Wainscott was inspired to design Ale-8 to taste like nothing else, so it would stand the test of time. That promise continues to be fulfilled today by his great-great nephew, Fielding Rogers, who still hand-mixes the unique recipe four generations later.
“Uncle Lee crafted a smooth, refreshing, and truly unique soda: ginger-based, but with more flavor, less carbonation, a little less sugar, and without the bite of ginger beers. Ale-8-One is made with real ginger extract that has been blended specifically for us,” said Rogers, 4th Generation Owner, CEO and guardian of the secret family recipe.
By sticking close to its hometown Kentucky values, Ale-8 has managed to simultaneously keep demand high and retain its “one sip and you’re there” magic that takes you back to good times with family and friends, much like the Cracker Barrel brand.
Original Ale-8-One can be found in the classic soft drink section of the Old Country Store. If it isn’t currently available, the Cracker Barrel store manager can order it. For more information about where to find a Cracker Barrel near you or to request Ale-8-One at your local Cracker Barrel, visit their website at crackerbarrel.com/locations.
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About Cracker Barrel Old Country Store, Inc. Cracker Barrel Old Country Store, Inc. provides a friendly home-away-from-home in its old country stores and restaurants. Guests are cared for like family while relaxing and enjoying real home-style food and shopping that’s surprisingly unique, genuinely fun and reminiscent of America’s country heritage…all at a fair price. Cracker Barrel Old Country Store, Inc. (NASDAQ: CBRL) was established in 1969 in Lebanon, Tenn. and operates 630 company-owned locations in 42 states. Nation’s Restaurant News’ 2015 Consumer Picks survey named Cracker Barrel Old Country Store® the winner in two Family-Dining Restaurants categories – Menu Variety and Atmosphere. Every Cracker Barrel Old Country Store® location is open seven days a week with hours Sunday through Thursday, 6 a.m. – 10 p.m., and Friday and Saturday, 6 a.m. – 11 p.m. For more information, visit crackerbarrel.com.
About Ale-8-One Ale-8-One soft drink has been bottled in Winchester, KY since 1926 and is the only soft drink invented in Kentucky still in existence. It is a ginger and citrus blend, containing less carbonation, and fewer calories than conventional sodas. The company’s founder and inventor G.L. Wainscott was an unconventional man with innovative ideas. After bottling soda and flavored drinks in Winchester, KY for many years, G.L. Wainscott developed the Ale-8-One formula with its unique ginger taste. The product was launched July 13, 1926, and Wainscott sponsored one of the first product naming contests at the Clark County (Kentucky) Fair. “A Late One,” the winning entry, was 1920s slang for the latest thing in soft drinks. To this day, the company continues to be locally owned and family operated by G.L. Wainscott’s great-great-nephew, Fielding Rogers. He still mixes up the closely guarded, family secret, Ale-8 recipe in a locked blending room where Wainscott’s hand written recipe notes hang on the wall.
For more information about Ale-8-One, please visit the Company’s website at: http://www.ale8one.com/
Follow Ale-8-One on Instagram at http://instagram.com/ale8one
Ale-8-One’s Facebook Fan Page at http://facebook.com/ale8one


Thanks,
Samantha Jackson
Marketing Coordinator
Ale-8-One Bottling Company
25 Carol Road Winchester, KY 40391
(859)744-3484 ext. 293

Life In Lights

BE THE LIGHT…

Life In Lights is excited to debut its second exhibit of community art titled “Be the Light” beginning March 3 on North Main Street in Downtown Winchester. “Be the Light” will feature new community art, including playful and interactive art installations.

The “First Light” exhibit, which continues its current run through Wednesday, March 2, showcases vibrant digital artwork produced by local community members as part of Life In Lights and a series of free computer graphics programming workshops titled “Create: By the Numbers”.

To learn more, or to become an active part of Life In Lights, visit www.lifeinlights.net.

Life In Lights

– Visit the sidewalks of North Main Street in Downtown Winchester every evening between dusk and 10pm to experience dynamic community-created art and games. –

 

Life In Lights is thrilled to debut its second exhibit of community art titled Be the Light beginning March 3 on North Main Street in Downtown Winchester. Be the Light will feature new community art, including playful and interactive art and games.

 

The First Light exhibit, which continues its current run through Wednesday March 2, showcases vibrant digital artwork produced by local community members as part of Life In Lights and a series of free computer graphics programming workshops titled “Create: By the Numbers”.

 

Life In Lights is a community-focused art, education and livability project with a goal of bringing light and positive engagement with our downtown. It transforms empty downtown storefronts into light based art installations; providing the community opportunities to come together to create and share engaging art.

 

To learn more, please visit http://lifeinlights.net/get-involvedhttp://lifeinlights.net/workshops or write to [email protected] to find out how you can be part of upcoming workshops and exhibits!

Kentucky Beer Cheese – Beer Cheese Trail (JK’s at Forest Grove)

Kentucky Tourism Published on Jul 14, 2015

Kentucky Tourism celebrates Kentucky cuisine. Tiffany Mitchell goes on an amazing one-week journey to find great examples of 4 unique, Kentucky-famous dishes. In this video, she visits the charming country diner JK’s at Forest Grove in Clark County Kentucky (Winchester) to taste some of the best beer cheese in Kentucky!. JK’s is on Kentucky’s Beer Cheese Trail. For more information about Kentucky’s cuisine and great eating places, visit these links: www.kentuckycuisine.com www.kentuckytourism.com

Watch the video here:                   https://youtu.be/o-aOA230iH0?list=PLD-224kJs-WWMsaFjuwjxcHZWzuJEh_wW

 

Ale-8-One: The Drink of Basketball Country

Ale-8-One is releasing a fourth promotional package called, “The Drink of Basketball Country.” The package will be on shelves in most retail locations beginning February 16th while supplies last. Only 62,500 cases of the package will be produced and distributed statewide in this limited run.

“Ale-8 is made in the heart of Basketball country,” said DeAnne Elmore, Marketing & Public Relations manager. “It made sense for our next step in promotional packaging to be a basketball theme!”

The crisp clean ginger flavor with a hint of citrus is the same great tasting Ale-8 fans know and love. Loyal drinkers will find that the only change is in the artwork on the 6-pack non-returnable Ale-8 carton and label. The carton resembles the look of a hardwood basketball court and the logo has been transformed into a basketball goal.

“Our drink is exceptional and we want our packaging to represent that,” said Elmore. “This is the fourth package we have done in the span of a year. Each package has touched on who we are as a company and what we celebrate in the Bluegrass.”

The green glass bottle with the basketball logo is a very local way to toast your favorite team.

About Ale-8-One Bottling Co. – Ale-8-One, based out of Winchester, KY was developed by G.L. Wainscott in 1926. The company remains family owned and operated by G.L. Wainscott’s great-great-nephew, Fielding Rogers, who still mixes up the secret family recipe, which uses real ginger and citrus for a crisp, clean refreshing beverage treat.

 

Hiker to Trace the Steps of Daniel Boone

On March 10, in a research and pilot project, Curtis Penix will begin an historic 200-mile trek, hiking the path marked by Daniel Boone almost 250 years ago. A 46-year old Michigan native with Kentucky roots, Penix will begin his 16-day trek at Long Island on the Holston River in what is now Kingsport, Tennessee, the site from which Daniel Boone and his party left in March 1775.

Following ancient Indian and buffalo trails, Boone and his party of ax-wielding men blazed a pathway through the wilderness from Tennessee through the Cumberland Gap into central Kentucky. This pathway not only gave tens of thousands of European settlers a way into land in what would become the present day Commonwealth of Kentucky but, also, opened the gateway to the settlement of the west.

Penix will follow in the footsteps of his 5X great grandfather Joshua Penix, who helped establish Boonesborough as a permanent settlement in 1779.  Although much of Boone’s original road has been lost to natural forces and land development, Penix will follow the route determined by the research of pioneer history author Neal O. Hammon in the late 60’s and, most recently, by John Fox, MD, president of the Friends of Boone Trace, Inc. (an organization dedicated to historical, educational and research activities for the preservation of the Trace and its legacy).

Approximately 20 % of the route will be through privately owned land which Curtis has been granted permission to cross. “John Fox has done a great job seeking out portions of the Trace that cross private property. He has gained permission from many land owners, and I will do so as well, when possible. I am committed to not knowingly trespass and will skirt any private land where permission has not been received,” explained Penix.

Hiking alone for the first 90 miles, Penix, an experienced backpacker, plans to challenge himself by carrying “the absolute minimum” food and supplies and, like his ancestor, experience the wonders of nature. “Many changes have taken place in the 200 years since the Trace was blazed. For instance, when I ford the Cumberland River in Pineville I will be fighting my way through the choking vines of Kudzu, which was introduced to America 100 years after the Trace was established. But my plans to hike the Boone Trace are rooted in my desire to experience what grandpa Joshua and the other pioneers experienced. They were real people with desires, motivations and hardships that went far beyond mere recreational hiking. This will be a challenge for me, but I want to walk in the shadow of the mountains where Joshua walked, to wade the cold streams that Joshua waded, and sleep under the sky that Joshua slept under.”  

At Martin’s Station, VA, Penix will be joined by Givan Fox, son of John Fox, MD. Together, they will complete the remaining 105 miles over Cumberland Gap to Fort Boonesborough, where they plan to arrive on March 26.

Unlike his ancestor, Penix will be equipped with GPS and cellular satellite communications from which he will report his progress. On his website http://www.lostinthewander.com/ followers can track his progress on a map and receive photos and daily blogs on Facebook, e-mail or Twitter. Also he will send prepared posts on each historic site along the way. For example, on the day he arrives at Twettys Fort followers can access a post describing the historical significance of that site.

This project is being planned not only to promote the hike and the trail itself but also to stimulate tourism for the historical sites and communities along the route. Some have hiked portions of the Trace; others have walked farther and longer. Of the few thousand Appalachian Trail hikers each year, more than 300 complete the 2,180-miles route. In light of this feat, the Trace’s 200-mile route might seem insignificant. However, as Penix explained, “The Appalachian Trail or other recreation trails do not have the history or the weight of accomplishment of Boone Trace. The Trace was traveled by warriors who fought for the land that sustained them, pioneers who searched for independence and soldiers who helped forge the greatest country in the world.  

“It is estimated that 47 million Americans have ancestors who traveled through Cumberland Gap seeking new lives in the west. If the Boone Trace can be reestablished and opened to the public, literally millions of Americans will have the chance to walk in the steps of their ancestors. Trail towns along the way, like Middlesboro, can serve as hosts for people who want to experience life along ‘that little road’ that helped give birth to the American dream. Other national trails like the Appalachian and Pacific Crest were created to provide a sense of recreational adventure. Boone Trace was created by true adventurers. Along the sides of the Boone Trace there were no discarded energy bar wrappers and ‘points of interest’ signs, but the bones of those who gave their lives to travel it.”

National TV Show Comes to Winchester

What would you do if someone knocked on your door and asked you to share your life story with the rest of the world? That’s the concept behind the reality series The Story Trek.

The episode featuring resident from KY will air on Monday, January 26 at 6 p.m. MST/8 p.m. ET and will be seen by 60 million households across the country. 

Todd Hansen, the creator and host of The Story Trek says that’s the magic of the show–whatever does come out IS the show. Todd sits down with the first person who agrees to be on TV and finds out their story. That’s it! That’s the entire formula. Hansen, a former reporter for KSTU in Salt Lake City, Utah, says the show works because everybody has an interesting story to tell.

“Most people aren’t quite sure what to think when we knock on their door,” Hansen said. “Probably about three-quarters of them think we’re there to announce they’ve won a big prize. The Story Trek is perfectly aligned with the BYU-TV motto, ‘see the good.’ We meet people from all walks of life and we meet them right where they are. No matter where the story begins, it almost always comes around to something positive. We’ve never had to drag that out of anybody,” Hansen says.

Todd is available for interviews over the phone or Skype. Pictures are also available upon request.

The Story Trek can be seen on BYUtv on Dish Network channel 9403, DirecTV channel 374 and more than 600 various cable systems across the country or streamed at www.byutv.org.

Those featured in the episode are as follows. Pictures available by request:

Mark Kennedy, Winchester, KY

Greg McKinney, Jeffersonville, KY

Judy Jett, Elkatawa, KY (Jackson, KY area)

Additional interviews and footage provided by:

Nancy Turner, Tour Winchester

Bluegrass Heritage Museum

 

There is no place like Winchester for the Holidays!

Downtown Winchester is gearing up for another memorable holiday season. We’re encouraging people to experience the holiday season downtown by exploring the city’s unique shops and restaurants, and enjoying the sights, sounds and tastes of our neighborhood.

So you don’t miss the holiday happenings in downtown Winchester this season, Winchester First has announced a schedule of events and activities planned throughout downtown.

more: There is no place like Winchester for the Holidays!